Menu
Get keyword ideas by your site url with RankSonic Keyword Tool. Point your domain or a single page of your site, select your region and get up to 700 keywords for free. You can also free generate keywords by similar keys here: Free Tools - Keyword generator by query.
The Keyword Planner in theGoogle Ads UI proposes new keyword ideas based on yourexisting keywords and website. You can then retrieve historicalstatistics for keywords (Average CPC, Monthly SearchVolume, etc.) to help you decide whether to use these keyword ideas or not.
You can achieve similar goals in the AdWords API with theTargetingIdeaService,that allows you to retrieve targeting ideas from your owntool/platform to help automate account optimization.
Use case
TargetingIdeaService can be used to get new keyword ideas based on a number ofinputs, such as:
For example, if you're creating a new campaign, or optimizing an existingcampaign, you can use the TargetingIdeaService to retrieve a list ofcandidate keywords based on your existing taxonomy of keywords.
You can use the service to obtain results similar to the functions underFind new keywords and get search volume data in Keyword Planner:
The Keyword Planner function Plan your budget and get forecasts is coveredin Estimating Traffic.
Retrieving keyword ideas
The primary input to the TargetingIdeaService is the
TargetingIdeaSelector .The following is an example ofgetting keyword ideas from the TargetingIdeaService by using a couple of seedkeywords.
Google Adwords SitePrepare the request
First, prepare the
TargetingIdeaSelector with parameters that indicate therequest's purpose is to retrieve keyword ideas:
Next, select theattributesthat must be retrieved. Attributes can be thought of as individual columns/fieldsthat are related to the keyword:
JavaC#PythonPHPPerlRubyVB.NET
Next, configure the selector's
Paging to limit the number of results returned by a single request. Paging is arequired field ofTargetingIdeaSelector .
Finally, use the
RelatedToQuerySearchParameter to specify a list of seed keywords from which to generate new ideas:
JavaC#PythonPHPPerlRubyVB.NET
Once you've configured the
TargetingIdeaSelector , send it through the get operation to retrieve keyword ideas:
Process the responseAdwords External Keyword Tool
The response is composed of a list of
TargetingIdea objects. Each TargetingIdea object contains a map ofAttributeType associated with anAttribute .It's easier to think of each TargetingIdea object as a data row, eachAttributeType as a field/column of the row, and the corresponding Attribute as the value for that data cell.
Attribute is a base class. A more concrete class will be used whenvalues are being returned. Each AttributeType will return a specificAttribute subclass. For example, the AttributeType.KEYWORD_TEXT is alwaysassociated with a KeywordAttribute , while AttributeType.AVERAGE_CPC isalways associated with a MoneyAttribute . See theAttributeType reference documentation for the complete mapping.
JavaNote: In the Java client library, theMaps utility class helps you convert the returned value into a Java Map .
C#PythonPHPPerlRubyVB.NET
The example request selected four attributes, so a sample response may looklike this:
Retrieving keyword stats
Retrieving historical keyword statistics is very similar to retrieving keywordideas. The only difference is that the
RequestType must be set to STATS instead.
Seeding with an ad group ID
If you already have an existing campaign and ad group, you can retrievetargeting ideas by providing the ad group ID with the
SeedAdGroupIdSearchParameter .
Mapping to Keyword Planner
One of the most frequently asked questions about the TargetingIdeaService is:'Why do the TargetingIdeaService results differ from those of the KeywordPlanner tool?'
The reason is that a
TargetingIdeaSelector can be configured with more than one differentSearchParameter ,and the returned results may differ significantly when a different SearchParameter is used.
Select the right network
One of the most common mistakes is not specifying the
NetworkSearchParameter .For example, the Keyword Planner may only be searching keyword ideas forthe Google Search network, but not for other networks. In this case, make sure toset the NetworkSearchParameter in the TargetingIdeaSelector .For example, to retrieve ideas only for the Search network, set theNetworkSearchParameter like this:
JavaC#PythonPHPPerlRubyVB.NET
It's important to configure the
NetworkSearchParameter consistent with how the potentialcampaign will be configured.
Search for new keywords using a phrase, website, or category
To implement something similar to this Keyword Planner functionality, eachof the input fields can be mapped to a corresponding
TargetingIdeaSelector configuration (for example, SearchParameter ):
Lastly, set the
TargetingIdeaSelector .requestType to IDEAS .
Get search volume data and trends
The parameters mapping is similar to other functions of this kind:
Lastly, set the
TargetingIdeaSelector.requestType to STATS .
Multiply keyword lists to get new keyword
The AdWords API does not automatically calculate keyword combinations. Toachieve the same functionality, you need to programmatically determine thecombined keywords list, and then set up the
TargetingIdeaSelector accordingly.
Key Word Generation Tool Adwords Login
Code examples
Each client library contains a complete code example in the Optimizationfolder:
Key Word Generation Tool Adwords FreeJavaC#PHPPerlPythonRuby
Discover and export new keywords and performance data to help you succeed in Google Ads and Bing Ads.
Key Word Generation Tool Adwords Code
WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.
Find New Keywords
Enter a keyword or website URL to get hundreds of relevant keyword results, tailored to your industry and country.
Research & Prioritize
Each keyword has a competition score, and an estimated CPC that helps you make the most of your marketing budget.
Improve Your Google Ads Account
Download your full keyword list in a CSV format that's ready to upload directly into Google Ads, so you can get to work on your new campaigns.
Google Adwords Tools Keyword Planner
Our Free Keyword Tool utilizes the latest Google search data to deliver accurate, targeted advertising ideas.
Key Word Generation Tool Adwords Download
WordStream's software and services, including our award-winning Google Ads Performance Grader, help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |